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for: ‘March, 2009’

To market, to market?

I know what you’re thinking; times are tough, we’re just coming out of a recession and my budget’s been cut. How am I going to reach the same targets with less to spend? It’s a known fact that companies who continue to advertise during an economic crisis, when competitors are cutting back, can not only …

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The top 5 tips for writing an imaginative Creative Brief

Let’s face it, sometimes it feels like you and your Agency come from different planets. What you say isn’t what they hear, and what they present isn’t quite what you had in mind, right? In most cases the planet theory is probably true. We, from Planet Creative, think in visual terms, concepts, pictures, colours and …

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