How do you tell customers when your business is heading south? In the case of Diva hairdresser’s, you promote it – with a series of cheeky postcards. Known for their head-turning hairstyles, Diva’s new in-salon beauty offering meant clients could now be pampered from head to toe, all in the one place. And Imagine Creative …
Is your brand a turkey?
Ah, turkey. Delicious on a festive table, and the star of Thanksgiving. But what would it say as the representative of your brand? While nations often adopt animals as symbols – China has its dragon; Russia the bear – this ridiculed bird was once touted as the ideal national emblem of America. Despite the bald …
How flat is your DM?
Flat DM is leaving recipients a little, well, deflated. Assuming they open their mail at all. With direct marketing growing at a rate of 17% a year* – perhaps faster in 2009 as companies look to more targeted, measurable ways to reach their markets – how will your envelope stand out? Given that half the …