There are few professions where all possible candidates are asked to do the work first, allowing the buyer to choose which one to compensate for their efforts. Just consider the response if you asked a dozen lawyers to write a brief for you before choosing which one to pay. Speculative creative work (provided without contract …
Campaign for better advertising
So you’ve a catchy headline. A look-at-me image. And a big logo. Your ad’s all set to bring in the customers, right? Er, no. Great creative isn’t about a set formula. And what works for other brands won’t necessarily work for yours. So, it begs the question: is your creative working? Could it work harder? …
Pass the blue sushi
No doubt you’ve put much thought into your corporate colours. Or have you? If you’re red, you could be making customers hungry. Which is great if you’re a burger chain. But not if you’re a bank. It’s well documented that colour affects mood and our response to seeing it. Apply this wisdom to brands, and …