“We have had more activity in 24 hours than our static website saw in 6 months!” That delighted comment by Mary Georgiev, Creative Director of Imagine Creative, was prompted by visitor response to the ‘blog’ that is now the interactive heart of Imagine Creative’s new website. But what prompted the radical redesign? “We’re constantly asked …
Jurassic Bosch – Super cool
VitaFresh – super cool marketing promotion Imagine you have a great new cooling technology to extend the freshness of food; the result of innovative technical thinking by your R&D team. Imagine you now have to convince acutely cost-conscious food retail outlets to install your new technology in their store. In the keenly competitive food retailing market, just …
Google-icious
Anyone who knows Suman Dahal – Founder of dzineclub, knows why we here at Imagine Creative, affectionately refer to him as ‘propeller head’. With 10 years of industry experience, Suman’s extensive knowledge of online marketing and web development strategies would have the minds of most mere mortals in a complete spin! So, with online strategies …
5 Common Marketing Myths
“Marketing is Useless” “Marketing is Strategic” “Marketing Drives Sales” “Marketing Creates Brands” “Marketing Defines Products” … A tug of war that nobody wins You don’t have to have been in the industry for very long, to have heard these and other sweeping generalisations. And you’re most likely to hear them, when marketing, sales and advertising/PR …