“We have had more activity in 24 hours than our static website saw in 6 months!” That delighted comment by Mary Georgiev, Creative Director of Imagine Creative, was prompted by visitor response to the ‘blog’ that is now the interactive heart of Imagine Creative’s new website. But what prompted the radical redesign? “We’re constantly asked …
Jurassic Bosch – Super cool
VitaFresh – super cool marketing promotion Imagine you have a great new cooling technology to extend the freshness of food; the result of innovative technical thinking by your R&D team. Imagine you now have to convince acutely cost-conscious food retail outlets to install your new technology in their store. In the keenly competitive food retailing market, just …
Google-icious
Anyone who knows Suman Dahal – Founder of dzineclub, knows why we here at Imagine Creative, affectionately refer to him as ‘propeller head’. With 10 years of industry experience, Suman’s extensive knowledge of online marketing and web development strategies would have the minds of most mere mortals in a complete spin! So, with online strategies …
5 Common Marketing Myths
“Marketing is Useless” “Marketing is Strategic” “Marketing Drives Sales” “Marketing Creates Brands” “Marketing Defines Products” … A tug of war that nobody wins You don’t have to have been in the industry for very long, to have heard these and other sweeping generalisations. And you’re most likely to hear them, when marketing, sales and advertising/PR …
10 Motivational tips for your staff
With productivity and staff morale high on the new year agenda, Helen Ebdon from Affirming Professional Coaching offers marketers simple ways to achieve both. We can’t reach our fullest potential alone. Athletes and performers understand this, employing a coach to help them set goals, identify strengths, overcome challenges, stay motivated and perform at their peak. …
How flat is your DM?
Flat DM is leaving recipients a little, well, deflated. Assuming they open their mail at all. With direct marketing growing at a rate of 17% a year* – perhaps faster in 2009 as companies look to more targeted, measurable ways to reach their markets – how will your envelope stand out? Given that half the …
To market, to market?
I know what you’re thinking; times are tough, we’re just coming out of a recession and my budget’s been cut. How am I going to reach the same targets with less to spend? It’s a known fact that companies who continue to advertise during an economic crisis, when competitors are cutting back, can not only …
The top 5 tips for writing an imaginative Creative Brief
Let’s face it, sometimes it feels like you and your Agency come from different planets. What you say isn’t what they hear, and what they present isn’t quite what you had in mind, right? In most cases the planet theory is probably true. We, from Planet Creative, think in visual terms, concepts, pictures, colours and …
