It used to be that for every good customer experience, you told one person, but a bad experience meant you told seven. With social media making it easy to speak to the entire world – instantly – what implication does this hold for your brand? It wasn’t that long ago that we gathered around the …
Top 10 DM – results in 50% conversion!
We sent 10 communication pieces to new prospects, and gained five new clients. What are Imagine Creative doing differently? New year, new business, we thought. But how were we going to make this the year of opportunity if the opportunities didn’t come to us? We’ve a very loyal client base at Imagine Creative. In fact, …
The rules of Engagement
Establishing strong relationships is crucial to business success, especially in an industry as fickle as ours. So as marketers, what can we do to ensure we always get it right? Pushy sales tactics have long been the domain of the used car salesman and real estate agent – and luckily for customers, such a purchase …
You’ve got mail – again!
Bank statements are delivered to your inbox, friends post their status, companies tweet announcements and even your mum stays in touch by text. So what will we use the letterbox for now? With inboxes busier than in trays, plus MySpace, Twitter and Facebook accounts to manage (perhaps a combined MyTwitFace would be more efficient?), we …
Pitch session
There are few professions where all possible candidates are asked to do the work first, allowing the buyer to choose which one to compensate for their efforts. Just consider the response if you asked a dozen lawyers to write a brief for you before choosing which one to pay. Speculative creative work (provided without contract …
Campaign for better advertising
So you’ve a catchy headline. A look-at-me image. And a big logo. Your ad’s all set to bring in the customers, right? Er, no. Great creative isn’t about a set formula. And what works for other brands won’t necessarily work for yours. So, it begs the question: is your creative working? Could it work harder? …
Pass the blue sushi
No doubt you’ve put much thought into your corporate colours. Or have you? If you’re red, you could be making customers hungry. Which is great if you’re a burger chain. But not if you’re a bank. It’s well documented that colour affects mood and our response to seeing it. Apply this wisdom to brands, and …
Lifting your bottom line
How do you tell customers when your business is heading south? In the case of Diva hairdresser’s, you promote it – with a series of cheeky postcards. Known for their head-turning hairstyles, Diva’s new in-salon beauty offering meant clients could now be pampered from head to toe, all in the one place. And Imagine Creative …
Is your brand a turkey?
Ah, turkey. Delicious on a festive table, and the star of Thanksgiving. But what would it say as the representative of your brand? While nations often adopt animals as symbols – China has its dragon; Russia the bear – this ridiculed bird was once touted as the ideal national emblem of America. Despite the bald …