“We have had more activity in 24 hours than our static website saw in 6 months!” That delighted comment by Mary Georgiev, Creative Director of Imagine Creative, was prompted by visitor response to the ‘blog’ that is now the interactive heart of Imagine Creative’s new website. But what prompted the radical redesign? “We’re constantly asked …
Jurassic Bosch – Super cool
VitaFresh – super cool marketing promotion Imagine you have a great new cooling technology to extend the freshness of food; the result of innovative technical thinking by your R&D team. Imagine you now have to convince acutely cost-conscious food retail outlets to install your new technology in their store. In the keenly competitive food retailing market, just …
Google-icious
Anyone who knows Suman Dahal – Founder of dzineclub, knows why we here at Imagine Creative, affectionately refer to him as ‘propeller head’. With 10 years of industry experience, Suman’s extensive knowledge of online marketing and web development strategies would have the minds of most mere mortals in a complete spin! So, with online strategies …
5 Common Marketing Myths
“Marketing is Useless” “Marketing is Strategic” “Marketing Drives Sales” “Marketing Creates Brands” “Marketing Defines Products” … A tug of war that nobody wins You don’t have to have been in the industry for very long, to have heard these and other sweeping generalisations. And you’re most likely to hear them, when marketing, sales and advertising/PR …
10 Motivational tips for your staff
With productivity and staff morale high on the new year agenda, Helen Ebdon from Affirming Professional Coaching offers marketers simple ways to achieve both. We can’t reach our fullest potential alone. Athletes and performers understand this, employing a coach to help them set goals, identify strengths, overcome challenges, stay motivated and perform at their peak. …
5 brands that social media killed and 5 ways to survive.
It used to be that for every good customer experience, you told one person, but a bad experience meant you told seven. With social media making it easy to speak to the entire world – instantly – what implication does this hold for your brand? It wasn’t that long ago that we gathered around the …
Top 10 DM – results in 50% conversion!
We sent 10 communication pieces to new prospects, and gained five new clients. What are Imagine Creative doing differently? New year, new business, we thought. But how were we going to make this the year of opportunity if the opportunities didn’t come to us? We’ve a very loyal client base at Imagine Creative. In fact, …
The rules of Engagement
Establishing strong relationships is crucial to business success, especially in an industry as fickle as ours. So as marketers, what can we do to ensure we always get it right? Pushy sales tactics have long been the domain of the used car salesman and real estate agent – and luckily for customers, such a purchase …
You’ve got mail – again!
Bank statements are delivered to your inbox, friends post their status, companies tweet announcements and even your mum stays in touch by text. So what will we use the letterbox for now? With inboxes busier than in trays, plus MySpace, Twitter and Facebook accounts to manage (perhaps a combined MyTwitFace would be more efficient?), we …
Pitch session
There are few professions where all possible candidates are asked to do the work first, allowing the buyer to choose which one to compensate for their efforts. Just consider the response if you asked a dozen lawyers to write a brief for you before choosing which one to pay. Speculative creative work (provided without contract …