VitaFresh – super cool marketing promotion Imagine you have a great new cooling technology to extend the freshness of food; the result of innovative technical thinking by your R&D team. Imagine you now have to convince acutely cost-conscious food retail outlets to install your new technology in their store. In the keenly competitive food retailing market, just …

So you’ve a catchy headline. A look-at-me image. And a big logo. Your ad’s all set to bring in the customers, right? Er, no. Great creative isn’t about a set formula. And what works for other brands won’t necessarily work for yours. So, it begs the question: is your creative working? Could it work harder? …