“We have had more activity in 24 hours than our static website saw in 6 months!” That delighted comment by Mary Georgiev, Creative Director of Imagine Creative, was prompted by visitor response to the ‘blog’ that is now the interactive heart of Imagine Creative’s new website. But what prompted the radical redesign? “We’re constantly asked …

We sent 10 communication pieces to new prospects, and gained five new clients. What are Imagine Creative doing differently? New year, new business, we thought. But how were we going to make this the year of opportunity if the opportunities didn’t come to us? We’ve a very loyal client base at Imagine Creative. In fact, …

Bank statements are delivered to your inbox, friends post their status, companies tweet announcements and even your mum stays in touch by text. So what will we use the letterbox for now? With inboxes busier than in trays, plus MySpace, Twitter and Facebook accounts to manage (perhaps a combined MyTwitFace would be more efficient?), we …

How do you tell customers when your business is heading south? In the case of Diva hairdresser’s, you promote it – with a series of cheeky postcards. Known for their head-turning hairstyles, Diva’s new in-salon beauty offering meant clients could now be pampered from head to toe, all in the one place. And Imagine Creative …

Flat DM is leaving recipients a little, well, deflated. Assuming they open their mail at all. With direct marketing growing at a rate of 17% a year* – perhaps faster in 2009 as companies look to more targeted, measurable ways to reach their markets – how will your envelope stand out? Given that half the …